Gumball's started on 1 July with 150 supercars (and two Harley Davidson's) driving from Riga (Latvia) on the northern Baltic coast to the Greek island of Mykonos in the Aegean Sea passing through Vilnius, Warsaw, Budapest, Zagreb, Dubrovnik, Porto Montenegro, Tirana and Athens.

Hosted by Gumball 3000 founder, Maximillion Cooper, drivers represent Gumball's regular mix of celebrities, entrepreneurs, influencers, royalty and rockstars - including DJ superstar AFROJACK, MAJOR LAZOR'S JILLIONAIRE, "Who's that Girl" Grammy winner EVE, Gnarls Barkley "Crazy" megastar CEE LO GREEN, Major League Baseball Hall of Famer KEN GRIFFEY JR and Channel 4's SAS "Who Dares Wins' host JASON FOX - as they navigate 3000 miles through 11 countries from Riga to Mykonos in just 6 days!

The spectacular cavalcade of over 150 classic, wacky and futuristic hypercars sets off from Riga (Latvia) on Sunday 2nd July embarking on an incredible journey through Vilnius (Lithuania), Warsaw (Poland), Budapest (Hungary), Dubrovnik (Croatia), Tirana (Albania) and Athens (Greece) before crossing the finish line in Mykonos on Friday July 7th. Celebrations continue in Mykonos through Saturday July 8th as Gumball 3000 hosts a public festival of supercars and live entertainment!

Gumball 3000 combines the worlds of automobiles, music, action sports and popular culture for a unique event that is televised globally to over 60 million viewers, and has a combined social media following of over 100 million followers. The Gumball 3000 Group operates eight companies within entertainment, finance, and fashion, with a retail presence in over 30 countries. The Gumball 3000 brand was recently valued at over $300 million by Forbes.

Gumball 3000 was launched in 1999 by British entrepreneur Maximillion Cooper, following his vision to combine action sports, automobiles and music to create a popular culture lifestyle brand. It all began by Maximillion inviting his celebrity friends to join him on an action packed road-trip across Europe, driving beautiful cars and hosting legendary parties attended by Kate Moss, Jamiroquai, Kylie Minogue and Johnny Knoxville. Over the following decade the concept grew from an underground car rally, fuelled by myth and rumor, into a global brand attracting the endorsement of blue chip corporations such as Nike, You Tube, Fiat and Red Bull - and the participation of celebrities including; deadmau5, David Hasselhoff, Snoop Dogg, EVE, Travis Barker, Xzibit, Adrien Brody, Tyson Beckford, David Guetta, Tony Hawk and Dennis Rodman.

Maximillion Cooper has acted as guest creative director for multiple brands within the automotive and fashion sectors, including Puma, adidas Originals, the Morgan Motor Company and Fiat; and in 2015 was voted into the 'Top 50 Most Influential People in the Automotive Industry' by US lifestyle publication, Complex magazine.

The Gumball 3000 brand has become prolific within popular culture, and by channeling the collective means and influence of its five thousand plus alumni members that include numerous Forbes 500 CEO's and global celebrities, the Gumball 3000 Foundation was established in 2013 to benefit underprivileged youth through education, infrastructure and recreational projects. Further to capitalizing on a powerful group of individuals, the Foundation works alongside multiple global commercial partners to assist in their charitable efforts and to guide their respective and considerable philanthropic attentions to causes that Gumball can identify from its unique position as a successful youth culture brand.

Charity partners and ambassadors include the Nelson Mandela Children's Fund, Laureus Sport for Good, the Tony Hawk Foundation, the Sir Simon Milton Foundation, When You Wish Upon A Star, Tony Hawk, and HH Prince Talal M A Al-Faisal Al-Saud of Saudi Arabia.